5 Ways to Get Noticed as a Travel Photographer (Part 1/5)
In an era where anyone with a phone and a backpack can take photos of their travels and post them online, it can be very difficult to stand out as a Travel Photographer. This video series will go into 5 ways to get noticed and stand out from the crowd.
In the first video I discuss finding a Niche and Ideal Client Avatars.
Finding a niche means to specialize in providing a certain product or service that appeals to a small section of the population. This may seem a bit counter-productive. Why would you want to shrink your market? You may be having a hard time trying to find a client, why make that harder?
I’m here to tell you that it will do the opposite. Specializing in a specific niche will help you communicate a stronger vibe to resonate with the specific needs and wishes of your audience. If you really wanted a wedding photographer, would you rather hire the photographer that has done a variety of different types of photography or the one who specializes in weddings?
Not only would you be more attracted to the wedding photographer’s resume, but by looking through their portfolio, you could be pretty confident in what to expect from the final product. Niching down helps your potential clients know exactly what you do and what to expect, which makes it much easier for them to feel comfortable hiring you.
Here are a couple resources to help you choose a niche.
While deciding on a niche it can be helpful to develop your Ideal Client Avatar. Think about who you want to work with. In other words, if you were hired by this person, you would be over the moon excited. That is your Ideal Client. Know this person! What they like/don’t like, the words they use, the style they are attracted to, their biggest challenges when looking for a photographer, etc. Once you know this person, you can tailor your online presence and niche to attract that exact person.
Here are a couple resources to help you develop you ideal client avatar.
Niching down and attracting the right kind of client will help solidify your brand, your style, and your overall vibe. Once you know who you are, it will be easier for the right client to know that you are the right fit for them.
All in all, the first way to get noticed as a Travel Photographer is to niche down and develop your ideal client avatar.
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